Victor Estevez serves as the National Director of Sales and Distribution at Creative Food Concepts, where he leverages his extensive experience in the food and beverage industry to drive growth and expand market presence for the brand INVO, renowned for its premium coconut water. With...
Victor Estevez serves as the National Director of Sales and Distribution at Creative Food Concepts, where he leverages his extensive experience in the food and beverage industry to drive growth and expand market presence for the brand INVO, renowned for its premium coconut water. With a robust background in key account development and direct store delivery, Victor is adept at forging strong relationships with grocery chains and retail partners, ensuring that INVO products are not only available but also prominently featured in stores. His strategic approach to sales forecasting and market analysis allows him to anticipate consumer trends and optimize distribution channels effectively.
Under Victor's leadership, the sales team has successfully launched several key initiatives aimed at increasing brand visibility and consumer engagement. He has spearheaded innovative marketing campaigns that highlight the health benefits and unique qualities of coconut water, positioning INVO as a top choice among health-conscious consumers. Victor's expertise in consumer products and the beverage industry has been instrumental in navigating the competitive landscape, enabling Creative Food Concepts to achieve significant sales growth and expand its footprint in both national and regional markets.
With a Bachelor’s degree in Marketing from Universidad de San Carlos de Guatemala, Victor combines academic knowledge with practical experience, making him a formidable force in the industry. His commitment to excellence and passion for the food and beverage sector continue to drive his success, as he seeks to elevate INVO's brand recognition and establish it as a leader in the coconut water category.
