Vicki H. Aldaba is a seasoned leader in the hospitality industry, bringing over 25 years of extensive experience in sales, marketing, and hotel management to her role as CEO and President of Shaping Hospitality Now. Under her visionary leadership, the company has emerged as a...
Vicki H. Aldaba is a seasoned leader in the hospitality industry, bringing over 25 years of extensive experience in sales, marketing, and hotel management to her role as CEO and President of Shaping Hospitality Now. Under her visionary leadership, the company has emerged as a premier management firm, specializing in technical and pre-opening services, as well as comprehensive consulting for clubs, hotels, and resorts. Vicki's expertise lies in her ability to intricately weave brand storytelling into every marketing touchpoint, ensuring that each project resonates with its target audience and enhances customer experience.
At Shaping Hospitality Now, Vicki spearheads key projects that focus on pre-opening strategies, where her start-up operational experience in high-volume hotel environments shines through. Her adeptness in technical planning and project management allows her to navigate the complexities of launching new properties while maintaining a keen focus on brand concepts and customer satisfaction. Vicki's leadership style is characterized by her exceptional communication skills and her ability to resolve conflicts effectively, fostering a collaborative atmosphere that encourages innovation and excellence.
Vicki's commitment to enhancing the customer experience is evident in her approach to business development and marketing communications. She understands the imperatives of the hospitality industry and leverages her insights to drive successful outcomes for her clients. As a thought leader in tourism and hospitality, Vicki H. Aldaba continues to shape the future of the industry, ensuring that Shaping Hospitality Now remains at the forefront of delivering unparalleled service and operational excellence.