Veronika Safonova serves as a Product Specialist in Business Carbon Management at Cogo, where she plays a pivotal role in shaping innovative solutions that empower financial services and corporate partners to engage their small business customers in meaningful decarbonization efforts. With a strong focus on...
Veronika Safonova serves as a Product Specialist in Business Carbon Management at Cogo, where she plays a pivotal role in shaping innovative solutions that empower financial services and corporate partners to engage their small business customers in meaningful decarbonization efforts. With a strong focus on sustainable finance, Veronika leverages her expertise in product development to navigate the complex landscape of environmental, social, and governance (ESG) requirements. Her deep understanding of evolving customer needs allows her to identify critical insights that inform the entire product lifecycle, ensuring that Cogo’s offerings are not only relevant but also impactful.
In her current role, Veronika is instrumental in bridging the gap between market teams and product engineering, facilitating seamless communication to consolidate and prioritize client requirements. Her ability to define feature specifications through cross-functional collaboration ensures that the products developed are aligned with market demands and regulatory standards. Additionally, Veronika excels in crafting comprehensive go-to-market strategies, pricing models, and partnership approaches that enhance Cogo’s competitive positioning in the market.
Her skill set encompasses a wide range of competencies, including market analysis, financial modeling, and competitive analysis, all of which contribute to her strategic approach in driving product innovation. By enabling sales teams with data-driven insights and tailored solutions, Veronika is not only advancing Cogo’s mission of promoting sustainable business practices but also empowering small businesses to make climate-led decisions that foster long-term resilience and growth. Through her work, she exemplifies the critical intersection of technology, finance, and sustainability, positioning Cogo as a leader in the evolving landscape of business carbon management.
