As the Senior Director of Product Management for Provider Experience & Applications at Natera, Veronica Seo leverages over 15 years of expertise in product strategy and development to enhance the clinician experience across various ordering channels, including EMR, paper, and online portals. Her role is...
As the Senior Director of Product Management for Provider Experience & Applications at Natera, Veronica Seo leverages over 15 years of expertise in product strategy and development to enhance the clinician experience across various ordering channels, including EMR, paper, and online portals. Her role is pivotal in optimizing the end-to-end journey for healthcare providers in critical areas such as Women's Health, Organ Health, and Oncology. By leading cross-functional teams, Veronica ensures that product initiatives align with the needs of clinicians, driving improvements in usability and efficiency.
Veronica's current projects focus on the integration of advanced analytics and customer insights to inform product roadmaps and enhance user experience. She is adept at gathering requirements and translating them into actionable business cases that resonate with both B2B and B2C audiences. Her commitment to usability testing and UX design ensures that Natera's applications not only meet regulatory standards but also provide intuitive and seamless experiences for healthcare providers.
In her role, Veronica champions direct marketing strategies and segmentation efforts that enhance customer relationship management (CRM) initiatives, fostering stronger connections between Natera and its clinical partners. Her leadership in digital product development is instrumental in navigating the complexities of the health tech landscape, driving innovation, and ensuring that Natera remains at the forefront of genetic testing solutions. With a passion for improving healthcare delivery through technology, Veronica continues to make significant contributions to the field, positioning Natera as a trusted leader in genetic testing.
