Vern Kaufman currently serves as the National Sales Manager at DPI Off-Road Brands, where he leverages his extensive expertise in sales management and market development to drive growth in both OE/Bulk and Aftermarket Sales. With a proven track record of revitalizing underperforming sales programs, Vern...
Vern Kaufman currently serves as the National Sales Manager at DPI Off-Road Brands, where he leverages his extensive expertise in sales management and market development to drive growth in both OE/Bulk and Aftermarket Sales. With a proven track record of revitalizing underperforming sales programs, Vern is adept at identifying and capitalizing on profitable new markets across diverse channels, including internet, wholesale distribution, OEM, and international sales. His leadership extends to managing a dedicated team of nine inside sales and customer support personnel, as well as collaborating with four manufacturers' representative groups to ensure cohesive and effective sales strategies.
At DPI Off-Road Brands, Vern is spearheading key projects that focus on the implementation of Minimum Advertised Price (MAP), Minimum Selling Price (MSP), and Unilateral Pricing Programs, which are crucial for maintaining brand integrity and maximizing profitability. His ability to develop and execute pricing strategies tailored to high-end, top-of-the-line products has not only enhanced the company's competitive edge but has also fostered strong relationships with key accounts.
Vern's skills in team building and sales processes are complemented by his hands-on experience in manufacturing and trade shows, where he actively engages with industry stakeholders to showcase innovative products and solutions. His commitment to achieving sales targets while ensuring customer satisfaction positions him as a pivotal figure in DPI Off-Road Brands' ongoing success in the dynamic off-road market. As the industry evolves, Vern remains focused on leveraging his insights and expertise to navigate emerging trends and drive sustained growth for the company.
