Varinia Travieso is a seasoned marketing executive and account director who has carved out a niche as a Freelance Project Management and Marketing Communications Consultant. With a robust background in both agency and corporate settings, Varinia has established her own company to address the growing...
Varinia Travieso is a seasoned marketing executive and account director who has carved out a niche as a Freelance Project Management and Marketing Communications Consultant. With a robust background in both agency and corporate settings, Varinia has established her own company to address the growing demand for flexible project management solutions in the local marketplace. Her expertise spans a wide array of marketing disciplines, including advertising campaigns, integrated marketing strategies, and digital platform management, making her an invaluable asset to companies of all sizes and industries.
Currently, Varinia is leading marketing initiatives for high-profile clients, including SUBWAY, where she oversees the monthly management of their Quick Service Restaurant (QSR) broadcast and digital marketing efforts. Her role involves crafting and executing strategic marketing plans that drive brand awareness and customer engagement. Varinia’s comprehensive skill set includes direct mail, online advertising, and media planning, allowing her to create cohesive marketing strategies that resonate with target audiences.
In addition to her project management capabilities, Varinia excels in team leadership and cross-functional collaboration, ensuring that all stakeholders are aligned and working towards common goals. Her strong communication and organizational skills enable her to navigate complex projects with ease, delivering results that exceed client expectations. As a thought leader in marketing communications, Varinia is committed to fostering innovation and excellence in every project she undertakes, positioning her clients for sustained success in an ever-evolving marketplace.
