As the Vice President of Marketing at iHeartMedia, Vanessa Wojtusiak plays a pivotal role in shaping the marketing landscape for 11 radio stations across Connecticut's Hartford and New Haven markets. With a focus on strategic business partnerships and innovative promotional strategies, Vanessa has successfully elevated...
As the Vice President of Marketing at iHeartMedia, Vanessa Wojtusiak plays a pivotal role in shaping the marketing landscape for 11 radio stations across Connecticut's Hartford and New Haven markets. With a focus on strategic business partnerships and innovative promotional strategies, Vanessa has successfully elevated the visibility and engagement of stations such as Top 40 WKSS-FM (KISS 95-7) and Country WWYZ-FM (Country 92-5). Her expertise in digital marketing and social media has allowed her to craft compelling content strategies that resonate with diverse audiences, driving listener loyalty and enhancing brand recognition.
Vanessa's resourcefulness and reliability shine through in her leadership of high-performing teams, where she fosters a culture of collaboration and creativity. Her hands-on approach to overseeing marketing, promotions, and sales integrations ensures that every project is executed with integrity and precision. Notably, she has spearheaded key initiatives that leverage digital platforms and social networking to amplify station promotions, resulting in measurable increases in audience engagement and revenue growth.
In an industry that is constantly evolving, Vanessa remains at the forefront of trends in entertainment and media, adeptly navigating the complexities of radio and digital landscapes. Her commitment to excellence and passion for storytelling make her a valuable asset to iHeartMedia, as she continues to drive innovative marketing solutions that not only meet but exceed the expectations of listeners and advertisers alike.
