Vanessa Tarlton currently serves as the Director of Azure Marketplace at VMware, where she leverages over 25 years of extensive experience in the cloud and software industry to drive transformative initiatives. Her deep-rooted expertise in Software as a Service (SaaS) and cloud solutions has been...
Vanessa Tarlton currently serves as the Director of Azure Marketplace at VMware, where she leverages over 25 years of extensive experience in the cloud and software industry to drive transformative initiatives. Her deep-rooted expertise in Software as a Service (SaaS) and cloud solutions has been pivotal in enhancing VMware's strategic positioning within the competitive landscape. In her role, Vanessa directs enterprise sales partnership initiatives across Southern California, focusing on both national and regional partners. This involves optimizing channel efficiency and results, ensuring that VMware's offerings are effectively integrated into partner sales strategies.
One of her key projects includes the proactive collaboration with partner sales teams and management to identify gaps in their sales processes. By implementing tailored training and coaching sessions, Vanessa has successfully empowered partners to maximize their potential, leading to increased sales opportunities and deeper penetration into existing business units. Her ability to cultivate new sales opportunities from partners is a testament to her skills in business relationship management and solution selling.
Vanessa's proficiency in Microsoft Azure, combined with her expertise in account management and vendor management, positions her as a vital asset in driving VMware's growth in the cloud marketplace. Her strategic approach to business planning and partner management not only enhances the effectiveness of channel sales but also fosters long-term relationships that are essential for sustained success in the rapidly evolving tech landscape. Through her leadership, VMware continues to solidify its reputation as a leader in cloud solutions, ensuring that partners and customers alike benefit from innovative and reliable services.
