As the Technical Marketing Product Owner at Carrier, Vanessa Guzman plays a pivotal role in shaping the company's digital marketing landscape through strategic management and optimization of its MarTech stack. With a passion for the intersection of marketing and technology, Vanessa is dedicated to identifying...
As the Technical Marketing Product Owner at Carrier, Vanessa Guzman plays a pivotal role in shaping the company's digital marketing landscape through strategic management and optimization of its MarTech stack. With a passion for the intersection of marketing and technology, Vanessa is dedicated to identifying opportunities that enhance Carrier's digital footprint. Her expertise in leveraging cutting-edge marketing tools and platforms allows her to deliver innovative solutions that not only drive growth but also significantly enhance customer experiences.
In her current role, Vanessa prioritizes MarTech requests and product development by conducting thorough assessments of project priorities, available resources, and budget allocations. This meticulous approach ensures that Carrier remains agile and responsive to market demands while maximizing the impact of its marketing initiatives. Vanessa's hands-on experience in managing scrum activities fosters collaboration across teams, enabling her to effectively align stakeholders and drive projects to successful completion.
Her skill set, which includes leadership, teamwork, and conflict resolution, positions her as a key advocate for client needs within the organization. By utilizing tools such as JIRA and ServiceNow, she streamlines workflows and enhances operational efficiency. Vanessa's commitment to staff development and stakeholder management further solidifies her role as a vital contributor to Carrier's marketing strategy, ensuring that the company not only meets but exceeds its digital marketing objectives. Through her innovative mindset and strategic approach, Vanessa Guzman continues to be a driving force in Carrier's journey toward digital excellence.
