Vanessa Edwards, as the President of Creative Performance Inc. (CPI), stands at the forefront of transforming the Marketing Services industry. With her extensive background as a serial entrepreneur and former agency owner, Vanessa brings a unique blend of practical experience and strategic insight to her...
Vanessa Edwards, as the President of Creative Performance Inc. (CPI), stands at the forefront of transforming the Marketing Services industry. With her extensive background as a serial entrepreneur and former agency owner, Vanessa brings a unique blend of practical experience and strategic insight to her consultancy. At CPI, she leads key initiatives aimed at empowering agency owners to achieve their cultural, operational, and profitability goals. Her expertise in management consulting, change management, and project management has enabled her to guide over 100 marketing services organizations—both agencies and brands—toward measurable improvements in throughput, resourcing, and project profitability.
Under Vanessa’s leadership, CPI has established itself as a trusted partner for industry leaders, leveraging strategic partnerships with platforms like FunctionFox, Workamajig, and Oracle PLM. This collaboration allows her to integrate cutting-edge technology solutions that enhance operational efficiency while safeguarding the creative processes that are vital to marketing success. Vanessa’s balanced approach emphasizes the harmony between People, Process, and Technology, ensuring that her clients not only meet their financial targets but also foster a thriving workplace culture.
In her role, Vanessa is deeply committed to training and mentoring agency leaders, equipping them with the tools and strategies necessary to navigate the complexities of the marketing landscape. Her passion for innovation and excellence drives her to continuously explore new methodologies that enhance account management and B2B strategies, ultimately leading to sustainable growth and success for her clients. With Vanessa at the helm, Creative Performance Inc. is not just a consultancy; it is a catalyst for change in the marketing services sector.
