Valeria Maniscalco serves as the Digital Sales & Acquisition Director for PAYBACK Italy at American Express, where she leverages her extensive startup and international experience to drive innovative digital marketing strategies. With a strong sales and marketing background, Valeria is adept at managing teams and...
Valeria Maniscalco serves as the Digital Sales & Acquisition Director for PAYBACK Italy at American Express, where she leverages her extensive startup and international experience to drive innovative digital marketing strategies. With a strong sales and marketing background, Valeria is adept at managing teams and overseeing P&L responsibilities, ensuring that her initiatives align with broader business objectives. In her current role, she is instrumental in defining and implementing the strategy for Digital Partnerships development within PAYBACK, a leading loyalty and marketing coalition program.
Valeria's key responsibilities include formulating a robust business development strategy aimed at acquiring new digital partners and enhancing the value of existing partnerships. She is passionate about engaging customers through PAYBACK's online shopping network, utilizing targeted promotions and digital engagement programs tailored for retailers, service companies, and e-commerce platforms. Her expertise in digital strategy and B2B marketing allows her to create compelling value propositions that resonate with both partners and consumers.
In addition to her strategic acumen, Valeria excels in team leadership and consulting, fostering a collaborative environment that drives results. Her proficiency in mobile content and mobile internet technologies further enhances her ability to connect with customers in an increasingly digital landscape. As she continues to innovate within the PAYBACK program, Valeria is committed to elevating the customer experience and maximizing the success of digital partnerships, positioning American Express as a leader in the loyalty marketing space.
