Valeri Boyle serves as the Marketing Director at Elsevier, where she leverages over a decade of experience in B2B marketing strategy and product management to drive impactful initiatives within the physician solution portfolio. In her current role, Valeri leads a dynamic team of brand marketing...
Valeri Boyle serves as the Marketing Director at Elsevier, where she leverages over a decade of experience in B2B marketing strategy and product management to drive impactful initiatives within the physician solution portfolio. In her current role, Valeri leads a dynamic team of brand marketing managers, focusing on the NOAM provider market. Her leadership is instrumental in promoting flagship products such as ClinicalKey, a premier clinical decision support solution, and ClinicalPath, a leading oncology pathways solution.
Valeri's expertise in market segmentation and value-based messaging enables her to craft compelling go-to-market strategies that resonate with healthcare professionals and decision-makers. By conducting thorough market research and employing data-driven analysis, she identifies key trends and insights that inform her team's marketing efforts. Her proficiency in digital marketing channels, including social media, email marketing, and search engine marketing (SEM), allows her to effectively engage target audiences and enhance brand visibility.
Under Valeri's guidance, the marketing team has successfully executed campaigns that not only meet but exceed business targets, demonstrating her ability to lead cross-functional teams toward shared goals. Her strategic vision and commitment to innovation position Elsevier as a leader in the healthcare industry, ensuring that healthcare providers have access to the best tools and resources for patient care. Valeri's passion for driving results and fostering collaboration continues to make a significant impact in the rapidly evolving landscape of healthcare marketing.
