Vaibhav Aggarwal serves as the Head of Growth Engineering at Coinbase, where he plays a pivotal role in driving the company's growth strategy through innovative engineering solutions. With a robust background in product development and team management, Vaibhav excels in building scalable growth loops and...
Vaibhav Aggarwal serves as the Head of Growth Engineering at Coinbase, where he plays a pivotal role in driving the company's growth strategy through innovative engineering solutions. With a robust background in product development and team management, Vaibhav excels in building scalable growth loops and foundational primitives that are essential for accelerating user acquisition and retention. His current projects include optimizing notifications, enhancing referral systems, and implementing effective SEO strategies that significantly contribute to Coinbase's market presence.
In addition to these initiatives, Vaibhav is focused on the growth of the Coinbase Wallet, ensuring that it not only meets user needs but also serves as a catalyst for broader engagement within the cryptocurrency ecosystem. His leadership in establishing growth foundations and targeting systems has been instrumental in creating a data-driven approach to user engagement, allowing Coinbase to tailor its offerings to diverse customer segments effectively.
Previously, Vaibhav led the Growth - Emerging Products team, where he successfully scaled various initiatives that expanded Coinbase's reach and user base. His expertise in technologies such as Objective-C, JavaScript, and Ruby on Rails, combined with his strong skills in coaching and talent management, enable him to foster an inclusive culture that encourages innovation and collaboration among his teams. Passionate about solving complex growth and retention challenges, Vaibhav is committed to continuous learning and development, both for himself and his teams, ensuring that Coinbase remains at the forefront of the rapidly evolving cryptocurrency landscape.
