Udayanathan Vettikkat, a seasoned professional with over 38 years of experience, currently serves as the Chief of Marketing and Head of Global Channels at Sequretek, a leading player in the cybersecurity domain. His extensive background encompasses leadership roles across various sectors, including IT, technology, media,...
Udayanathan Vettikkat, a seasoned professional with over 38 years of experience, currently serves as the Chief of Marketing and Head of Global Channels at Sequretek, a leading player in the cybersecurity domain. His extensive background encompasses leadership roles across various sectors, including IT, technology, media, and telecom, where he has honed his expertise in global marketing, alliances, and investor relations. At Sequretek, Udayanathan has been instrumental in launching Marketing 3.0, a transformative approach that emphasizes customer-centric strategies and innovative engagement tactics. This initiative not only rebranded Sequretek but also significantly enhanced its market presence, enabling the company to capture substantial market share, mindshare, and wallet share in the B2B landscape.
As Head of Global Channels, Udayanathan has successfully forged strategic partnerships with System Integrators (SIs) and Service Providers (SPs) worldwide, expanding Sequretek's reach and influence in the cybersecurity market. His efforts have been recognized with accolades such as the "National Conclave Winners - Startup Initiatives 2022," underscoring his commitment to driving growth and innovation. Udayanathan's skill set is diverse, encompassing application development, cloud computing, network security, and competitive analysis, all of which contribute to his ability to craft effective marketing strategies and lead high-performing teams. His visionary leadership continues to propel Sequretek forward in an ever-evolving industry, making him a pivotal figure in shaping the future of cybersecurity solutions.
