Troy Scarbrough serves as Principal at Affect Capital, where he leverages his extensive expertise in corporate finance and business development to drive innovation and growth in the startup ecosystem. With a hands-on approach, Troy is passionate about identifying and solving everyday problems through technology, making...
Troy Scarbrough serves as Principal at Affect Capital, where he leverages his extensive expertise in corporate finance and business development to drive innovation and growth in the startup ecosystem. With a hands-on approach, Troy is passionate about identifying and solving everyday problems through technology, making him a pivotal figure in the entrepreneurial landscape. His role involves not only overseeing the strategic direction of various projects but also actively engaging with startups to refine their business models and enhance their market positioning.
At Affect Capital, Troy has spearheaded key initiatives that focus on market research and due diligence, ensuring that investments are grounded in solid data and insights. His proficiency in solution selling and online marketing has enabled him to craft tailored strategies that resonate with target audiences, ultimately driving customer acquisition and retention. Troy's experience as an owner and operator of several local and e-commerce businesses provides him with a unique perspective on the challenges faced by startups, allowing him to offer practical solutions that foster sustainable growth.
In addition to his operational expertise, Troy excels in cold calling and sales processes, skills that are essential for building relationships and securing partnerships in a competitive landscape. His commitment to leveraging marketing automation tools further enhances his ability to streamline operations and maximize efficiency. As a dynamic leader, Troy Scarbrough continues to inspire and empower the next generation of entrepreneurs, demonstrating that with the right blend of technology and strategic insight, everyday problems can be transformed into innovative solutions.
