Troy Mass, as the Vice President of Sales at Cannabistry, brings over 20 years of robust experience in sales, particularly within the dynamic landscape of funded startups. His expertise lies in scaling growth organizations and implementing strategic sales plans that drive revenue and market penetration....
Troy Mass, as the Vice President of Sales at Cannabistry, brings over 20 years of robust experience in sales, particularly within the dynamic landscape of funded startups. His expertise lies in scaling growth organizations and implementing strategic sales plans that drive revenue and market penetration. At Cannabistry, Troy is instrumental in developing and manufacturing proprietary consumer packaged goods (CPG) that focus on wellness, topicals, consumables, and beverages. His leadership is pivotal in managing a diverse brand portfolio that includes innovative products like Tough Mama, MISTIFI, and Root of It All, all of which are tailored for chain retailers across California.
Troy's role involves not only exceeding ambitious 7 and 8 figure quotas but also fostering high-performing sales teams that thrive in a competitive environment. His strategic approach to customer relationship management (CRM) and sales management ensures that Cannabistry's offerings resonate with consumers and retailers alike. By collaborating with cross-functional stakeholders, he enhances business process improvements and drives business development initiatives that align with market trends and consumer needs.
In addition to his sales acumen, Troy's background in ophthalmology and electronic medical records (EMR) provides a unique perspective on product development and market positioning within the wellness sector. His commitment to excellence is reflected in the incentive programs he designs, which motivate teams to achieve and surpass their goals. With a willingness to travel and engage with partners and clients, Troy continues to elevate Cannabistry’s presence in the industry, ensuring that the company remains at the forefront of innovation in the wellness market.
