Troy Etkins is a dynamic and multifaceted music professional currently serving as the Director of A&R at TuneCore, where he plays a pivotal role in shaping the future of emerging artists in the digital music landscape. With a robust foundation in talent management and curation,...
Troy Etkins is a dynamic and multifaceted music professional currently serving as the Director of A&R at TuneCore, where he plays a pivotal role in shaping the future of emerging artists in the digital music landscape. With a robust foundation in talent management and curation, Troy excels in discovering and nurturing budding talent, forging invaluable relationships that facilitate the onboarding of clients into TuneCore's distribution services. His expertise extends beyond mere talent identification; he is adept at securing strategic partnerships with artists and major brands globally, enhancing the visibility and reach of the artists he represents.
At TuneCore, Troy is instrumental in developing innovative marketing strategies that leverage his extensive professional network. By tapping into the latest trends in social and digital marketing, he empowers clients to amplify their presence in an increasingly competitive online streaming environment. His proficiency in data analytics and market research allows him to make informed decisions that drive engagement and growth for both artists and the brand.
Troy’s commitment to fostering a thriving artistic community is evident in his approach to creative problem-solving and strategic planning. He understands the nuances of the music industry, particularly in the realm of online retail and distribution, and utilizes this knowledge to guide artists through the complexities of the digital marketplace. As a result, he not only cultivates talent but also enhances the overall reputation of TuneCore as a leading platform for independent artists seeking to make their mark in the music world.
