As the Founder and President of TvS Media Group, Tracy van Straaten brings a wealth of expertise in public relations, communications, and marketing, particularly within the dynamic realm of book publishing. With a proven track record of successfully directing publicity campaigns for over 200 New...
As the Founder and President of TvS Media Group, Tracy van Straaten brings a wealth of expertise in public relations, communications, and marketing, particularly within the dynamic realm of book publishing. With a proven track record of successfully directing publicity campaigns for over 200 New York Times bestsellers, Tracy has established herself as a pivotal force in the industry. Her passion for introducing new talent and enhancing the visibility of established brands is evident in her strategic approach to customized PR and brand strategy, particularly in the children's and young adult media sectors.
At TvS Media Group, Tracy leads a talented team dedicated to crafting innovative publicity campaigns that resonate with target audiences. Her extensive experience in media relations and event management allows her to create impactful product launches and promotions that not only engage readers but also elevate authors' profiles. Tracy’s commitment to excellence is reflected in the firm’s recognition as an award-winning boutique consultancy, where she leverages her skills in social media communications and marketing to foster meaningful connections between authors and their audiences.
In addition to her role at TvS Media Group, Tracy is actively involved in mentoring emerging talent in the industry, sharing her insights on effective media skills training and team leadership. Her holistic understanding of the publishing landscape, combined with her strategic vision, positions her as a thought leader in public relations and brand management, making her an invaluable asset to both her clients and the broader literary community.
