Tracy Steeno serves as an Authentic Fractional CMO™ at Authentic®, a pioneering national firm specializing in fractional Chief Marketing Officer services. In this dynamic role, Tracy leverages her extensive expertise in branding, integrated marketing, and communications strategy to drive strategic growth for a diverse portfolio...
Tracy Steeno serves as an Authentic Fractional CMO™ at Authentic®, a pioneering national firm specializing in fractional Chief Marketing Officer services. In this dynamic role, Tracy leverages her extensive expertise in branding, integrated marketing, and communications strategy to drive strategic growth for a diverse portfolio of clients across the United States and beyond. With a strong focus on overcoming the challenges of Random Acts of Marketing®, Tracy employs a unique methodology that combines seasoned marketers with innovative strategies and collaborative mindshare, ensuring that each client receives tailored solutions that align with their specific business objectives.
Tracy’s leadership style is characterized by her ability to build trust and foster relationships with executives, line-of-business managers, and cross-functional teams. This collaborative approach not only enhances team dynamics but also cultivates an environment where innovative ideas can flourish. Currently, she is spearheading key projects that involve resource allocation optimization and new business development initiatives, particularly within the software industry and B2C marketing sectors. By integrating tools like Salesforce.com into her strategic framework, Tracy ensures that marketing efforts are data-driven and results-oriented, ultimately elevating brand visibility and market presence.
As a coach and mentor, Tracy is passionate about empowering individuals and teams to reach their full potential, reinforcing her commitment to elevating not just businesses, but also the people behind them. Her ability to navigate complex marketing landscapes while maintaining a focus on strategic growth positions her as a vital asset to Authentic® and its clients, setting a standard for excellence in fractional CMO services.
