Traci Larrison serves as the Director of Recruiting and Admissions for the Executive MBA and Graduate Programs at the Texas Christian University M.J. Neeley School of Business, where she plays a pivotal role in shaping the future of business leaders. With a keen focus on...
Traci Larrison serves as the Director of Recruiting and Admissions for the Executive MBA and Graduate Programs at the Texas Christian University M.J. Neeley School of Business, where she plays a pivotal role in shaping the future of business leaders. With a keen focus on creating successful partnerships between local and global businesses, Traci is dedicated to connecting TCU Neeley’s innovative faculty and resources with the needs of the business community. Her expertise lies in developing strategic recruitment initiatives that attract high-caliber executives and professionals seeking to elevate their careers through transformative graduate business education.
Under her leadership, key projects have included the enhancement of the admissions process, ensuring a seamless experience for prospective students while maintaining the integrity and rigor of the programs. Traci leverages her skills in marketing, online marketing, and account management to effectively communicate the unique value proposition of TCU Neeley’s Executive MBA and Graduate Programs. By utilizing tools such as PowerPoint for engaging presentations and editing for polished communications, she ensures that the school’s offerings are presented in a compelling manner.
Traci’s commitment to fostering an inclusive and diverse learning environment is evident in her fundraising efforts and community outreach initiatives, which aim to broaden access to graduate education for underrepresented groups. Her ability to navigate budgets and manage resources effectively allows her to implement innovative marketing strategies that resonate with potential students. Through her work, Traci not only accelerates careers but also contributes to the growth of a vibrant business ecosystem, making her a vital asset to the TCU Neeley School of Business and the broader community.
