Traci Brown is a seasoned strategic marketing and media executive with over 20 years of agency experience, currently serving as the Director of Business Solutions at Horizon Media. In her role, Traci leverages her extensive expertise in crafting integrated media plans that resonate on both...
Traci Brown is a seasoned strategic marketing and media executive with over 20 years of agency experience, currently serving as the Director of Business Solutions at Horizon Media. In her role, Traci leverages her extensive expertise in crafting integrated media plans that resonate on both national and local levels. Her proficiency in new business development and account management has been instrumental in driving growth and fostering strong client relationships. As the primary agency lead and trusted liaison, Traci excels in communicating complex strategies in a clear and engaging manner, ensuring alignment between client objectives and agency capabilities.
In 2023, Traci played a pivotal role in onboarding a newly acquired regional digital business for CommonSpirit Health across ten regions, showcasing her adeptness in navigating the complexities of digital marketing and media buying. Her successful pitch and management of the Blue Triton Brands account in 2022 further exemplify her ability to secure and nurture high-profile accounts. With over a decade of experience as the primary account lead for IHOP, Traci has honed her skills in account management, consistently delivering innovative solutions that drive brand engagement and growth.
Traci's expertise spans a wide range of digital strategies, including online advertising, mobile marketing, and social media management, making her a valuable asset in today’s rapidly evolving marketing landscape. Her commitment to excellence and her strategic vision continue to shape the success of Horizon Media and its clients, solidifying her reputation as a leader in the industry.
