Toya L. Evans is a dynamic leader at the helm of Healthy Living Ventures, LLC, where she leverages over 30 years of extensive marketing and product management experience to drive growth and innovation. As the Company Owner, Toya is responsible for the strategic negotiation, financing,...
Toya L. Evans is a dynamic leader at the helm of Healthy Living Ventures, LLC, where she leverages over 30 years of extensive marketing and product management experience to drive growth and innovation. As the Company Owner, Toya is responsible for the strategic negotiation, financing, and construction of six Tropical Smoothie Cafe franchises and two Hand & Stone Massage and Facial Spa franchises. Her role encompasses not only the general management of these establishments but also the development and execution of comprehensive marketing strategies that enhance brand visibility and maximize revenue.
Toya's expertise in organizational leadership and competitive strategy is pivotal in navigating the complexities of the franchise landscape. She is adept at identifying nontraditional growth opportunities, including transportation concession sites, which positions Healthy Living Ventures for expansion in untapped markets. Her proficiency in product marketing and market research allows her to tailor offerings that resonate with diverse consumer segments, ensuring a robust customer experience that fosters loyalty and repeat business.
In addition to her franchise operations, Toya is committed to promoting diversity and inclusion through her certified MBE, SBE, DBE, and WBE business. Her passion for community engagement is reflected in her event management initiatives, which not only elevate brand awareness but also strengthen community ties. With a keen eye for competitive analysis and agile methodologies, Toya L. Evans continues to set benchmarks in the health and wellness industry, driving Healthy Living Ventures toward sustained success and innovation.
