Toshiya Kono serves as the Executive Creative Director and Creative Solutions Director at Hakuhodo Inc., where he leverages his extensive expertise in integrated communication strategies to craft compelling media content. With a career marked by a commitment to holistic brand building, Toshiya excels in merging...
Toshiya Kono serves as the Executive Creative Director and Creative Solutions Director at Hakuhodo Inc., where he leverages his extensive expertise in integrated communication strategies to craft compelling media content. With a career marked by a commitment to holistic brand building, Toshiya excels in merging traditional mass media with cutting-edge digital and web creatives. His unique approach allows him to create cohesive narratives that resonate across diverse platforms, ensuring that brands not only capture attention but also foster lasting connections with their audiences.
Toshiya's impressive portfolio includes serving as a jury member at prestigious events like the Cannes Film Festival in 2009 and the Spikes Asia Direct & Promo Awards in 2010, where he contributed his discerning eye for creativity and innovation. His work has garnered numerous international accolades, underscoring his status as a leading figure in the advertising industry, particularly within Japan and other Asian markets. An expert in film and movie production, Toshiya's creative execution is characterized by a sincere and earnest approach, infused with a sense of humor that makes his projects both engaging and relatable.
In his current role, Toshiya is spearheading key projects that integrate various media forms, employing a strategic mindset that emphasizes rapid PDCA (Plan-Do-Check-Act) cycles to adapt and refine creative strategies in real-time. His passion for challenging the status quo drives him to explore innovative solutions that push the boundaries of conventional advertising. As a leader, he fosters an environment of collaboration and creativity, inspiring his team to think outside the box and deliver exceptional results that elevate brand presence in a competitive landscape.
