Tory Kurpeski is a seasoned public relations professional with over 12 years of experience, currently serving as the Founder and Public Relations Consultant at Laurel PR. With a specialized focus on B2B technology companies, Tory has cultivated a robust portfolio that spans diverse sectors, including...
Tory Kurpeski is a seasoned public relations professional with over 12 years of experience, currently serving as the Founder and Public Relations Consultant at Laurel PR. With a specialized focus on B2B technology companies, Tory has cultivated a robust portfolio that spans diverse sectors, including marketing technology, SaaS, fintech, and financial services. Her extensive background in managing in-house PR for large public tech companies has equipped her with a deep understanding of the unique challenges and opportunities that these industries face.
At Laurel PR, Tory acts as a trusted advisor to C-suite executives and company leadership, guiding them through pivotal moments such as acquisitions, product launches, and strategic pivots. Her expertise in strategic communications and project management allows her to craft compelling narratives that resonate with target audiences, ensuring that her clients' stories are told in meaningful ways. Tory's proficiency in content marketing, email marketing, and blogging further enhances her ability to create integrated PR campaigns that drive engagement and visibility.
Key projects under Tory's leadership include successful PR initiatives that have significantly elevated brand awareness and positioned clients as thought leaders in their respective fields. By leveraging tools like Cision for media outreach and analytics, she meticulously measures the impact of her campaigns, allowing her clients to make informed decisions based on data-driven insights. With a commitment to excellence and a passion for storytelling, Tory Kurpeski continues to empower B2B technology companies to navigate the complexities of the market and achieve their communication goals.
