Tony Robson serves as the Senior Director of Marketing Operations and Go-To-Market Planning at the University of Phoenix, where he leverages over two decades of expertise in data-driven performance marketing and brand development. In this pivotal role, Tony is responsible for orchestrating annual and quarterly...
Tony Robson serves as the Senior Director of Marketing Operations and Go-To-Market Planning at the University of Phoenix, where he leverages over two decades of expertise in data-driven performance marketing and brand development. In this pivotal role, Tony is responsible for orchestrating annual and quarterly program increment planning, ensuring that the university's marketing initiatives align seamlessly with its strategic objectives. His leadership extends to managing an in-house creative agency, where he oversees resource allocation and process governance, fostering a culture of innovation and high performance.
Tony's proficiency in hybrid project management methodologies—combining Agile and Waterfall approaches—enables him to adapt to the dynamic needs of the education sector, ensuring that marketing campaigns are executed efficiently and effectively. His focus on change management is crucial in navigating the complexities of a rapidly evolving marketplace, allowing the University of Phoenix to remain competitive and relevant.
Key projects under Tony's direction include the launch of integrated marketing campaigns that enhance brand visibility and drive lead generation, utilizing analytics to inform decision-making and optimize performance. His expertise in public relations and marketing communications further strengthens the university's outreach efforts, positioning it as a leader in higher education. With a passion for growing brands and building high-performance teams, Tony Robson continues to make a significant impact on the University of Phoenix's marketing landscape, driving innovation and delivering measurable results.
