Tony Imperato serves as the Branded Content/Experiential Partnership Sales Director at Mansueto Ventures, where he leverages over two decades of experience in sales leadership to drive innovative advertising solutions across the Inc. portfolio. In this pivotal role, Tony is responsible for developing and executing strategic...
Tony Imperato serves as the Branded Content/Experiential Partnership Sales Director at Mansueto Ventures, where he leverages over two decades of experience in sales leadership to drive innovative advertising solutions across the Inc. portfolio. In this pivotal role, Tony is responsible for developing and executing strategic brand partnerships that not only enhance the visibility of client brands but also create engaging, immersive experiences for audiences. His expertise in integrated advertising solutions allows him to craft custom branded content partnerships that resonate with target demographics while maximizing revenue potential.
Tony's current projects include spearheading initiatives that blend traditional media with cutting-edge experiential marketing strategies. By harnessing data analytics and insights, he ensures that each campaign is tailored to meet the unique needs of clients, resulting in impactful storytelling that captivates audiences. His proficiency in social media and media planning further enhances the reach and effectiveness of these partnerships, allowing brands to engage with consumers across multiple platforms.
A proven leader, Tony excels in sales management and business development, consistently exceeding revenue targets through effective team leadership and collaboration. His skills in budgeting and forecasting enable him to strategically allocate resources, ensuring that projects are delivered on time and within budget. With a passion for entertainment and television, Tony is adept at identifying strategic partnerships that elevate brand presence and drive consumer engagement. As he continues to innovate within the realm of branded content, Tony Imperato remains a key player in shaping the future of advertising at Mansueto Ventures.
