Tom Tuke-Hastings serves as the Sales and Marketing Director (Chief Revenue Officer) at IMSM, where he leverages over 20 years of extensive experience in driving customer-centric strategies within the B2B consultancy sector. In his current role, Tom is at the forefront of leading global sales...
Tom Tuke-Hastings serves as the Sales and Marketing Director (Chief Revenue Officer) at IMSM, where he leverages over 20 years of extensive experience in driving customer-centric strategies within the B2B consultancy sector. In his current role, Tom is at the forefront of leading global sales and marketing teams during a pivotal phase of rapid growth, fueled by private equity backing. His expertise in brand management and direct marketing is instrumental in shaping IMSM’s approach to customer engagement, ensuring that the needs and preferences of clients are not just met but anticipated.
Under Tom's leadership, key projects include the development of innovative marketing campaigns that harness top-quality customer data and human insights. This data-driven approach not only enhances customer experience but also strengthens brand identity in a competitive landscape. Tom’s creative and entrepreneurial flair has led to the successful launch of several product marketing initiatives, positioning IMSM as a thought leader in the SAAS space. His ability to craft compelling storylines resonates with executive-level stakeholders, fostering strong relationships that drive revenue growth.
With a keen understanding of online advertising and finance, Tom is adept at navigating the complexities of the luxury goods market, ensuring that IMSM remains agile and responsive to industry trends. His commitment to excellence and customer obsession is evident in every strategy he implements, making him a pivotal figure in IMSM’s journey toward sustained success and market leadership.
