Tom Saunders is a seasoned professional in the fashion industry, currently serving as the Head of Product at Fred Perry, where he plays a pivotal role in shaping the brand's global product strategy. With over 15 years of experience in menswear, Tom has developed a...
Tom Saunders is a seasoned professional in the fashion industry, currently serving as the Head of Product at Fred Perry, where he plays a pivotal role in shaping the brand's global product strategy. With over 15 years of experience in menswear, Tom has developed a keen understanding of market trends and consumer preferences, enabling him to deliver innovative and commercially viable collections across Menswear, Womenswear, Footwear, and Accessories. His expertise in styling, apparel design, and textiles allows him to blend aesthetic appeal with functionality, ensuring that each product resonates with the brand's heritage while appealing to contemporary tastes.
At Fred Perry, Tom is not only focused on the financial performance of the product lines but also on fostering a culture of creativity and collaboration within his team. He takes pride in mentoring high-caliber individuals, guiding them to realize their career aspirations while driving job satisfaction. His leadership style emphasizes open communication and empowerment, which has led to a cohesive team environment that thrives on innovation.
Key projects under Tom's direction include the launch of limited-edition collaborations that celebrate the brand's rich history while attracting a new generation of customers. He is adept at visual merchandising and brand management, ensuring that Fred Perry's identity is consistently represented across all platforms. By leveraging his knowledge of luxury goods and tailoring, Tom continues to elevate the brand's position in the competitive fashion landscape, making him an invaluable asset to Fred Perry's ongoing success.
