Tom Normanly is a dynamic and results-oriented professional currently serving as the Director of Production at the North Carolina Department of Natural and Cultural Resources (DNCR). With over five years of dedicated experience in managing teams of videographers and photographers, Tom has successfully transformed DNCR's...
Tom Normanly is a dynamic and results-oriented professional currently serving as the Director of Production at the North Carolina Department of Natural and Cultural Resources (DNCR). With over five years of dedicated experience in managing teams of videographers and photographers, Tom has successfully transformed DNCR's digital presence, significantly increasing the agency's YouTube subscribers from a modest 836 to over 10,000. This remarkable growth is complemented by an impressive annual viewership increase of 40%, showcasing his ability to create compelling visual content that resonates with audiences and promotes the diverse beauty and cultural richness of North Carolina.
In his role, Tom excels in production management, leveraging his expertise in budgeting and resource allocation to ensure that projects are executed efficiently and effectively. He is adept at developing operating budgets that align with DNCR's strategic goals, while also overseeing the purchase management process to optimize resource utilization. Tom's hands-on approach to training and supervising staff fosters a collaborative environment, empowering his team to deliver high-quality video and photography projects that highlight the state's natural landscapes and cultural heritage.
Tom's proficiency in video editing and production tools, including Final Cut Pro, enhances his ability to oversee all aspects of the production process, from scheduling to post-production editing. His collaborative efforts with stakeholders ensure that each project aligns with DNCR's mission to promote North Carolina's unique offerings. As a leader in the field of digital content creation, Tom Normanly continues to drive innovation and excellence, making a lasting impact on the state's cultural narrative through engaging visual storytelling.