As the Director of Database & Loyalty Marketing at CPI Corporation, Tom Morisaki plays a pivotal role in shaping the company’s strategic approach to consumer engagement and retention. With over 25 years of experience in consumer marketing and advertising, Tom leverages his extensive expertise in...
As the Director of Database & Loyalty Marketing at CPI Corporation, Tom Morisaki plays a pivotal role in shaping the company’s strategic approach to consumer engagement and retention. With over 25 years of experience in consumer marketing and advertising, Tom leverages his extensive expertise in analytics and direct marketing to drive innovative loyalty programs that enhance customer experiences across CPI's vast network of over 3,000 portrait photography studios in the U.S., Canada, and Mexico.
In his current role, Tom spearheads key projects aimed at optimizing customer data utilization, ensuring that marketing efforts are not only targeted but also personalized to meet the unique needs of each customer segment. By employing advanced analytics and competitive analysis, he is able to identify trends and insights that inform strategic marketing decisions, ultimately leading to improved customer satisfaction and increased repeat business.
Tom's collaborative leadership style fosters a culture of teamwork and open communication, enabling his team to effectively execute complex marketing initiatives. His proficiency in email marketing and direct marketing strategies has proven essential in crafting compelling campaigns that resonate with consumers, driving engagement and loyalty. Through his dedication to continuous improvement and results-driven mindset, Tom Morisaki is not only enhancing CPI Corporation's market position but also setting new standards for excellence in the portrait photography industry.
