As the Director of News Programming at Comcast, Tom Mallon plays a pivotal role in shaping the future of news delivery across the company's diverse platforms, including X1, Stream, and Flex. With a deep expertise in live linear TV, on-demand content, and free ad-supported television...
As the Director of News Programming at Comcast, Tom Mallon plays a pivotal role in shaping the future of news delivery across the company's diverse platforms, including X1, Stream, and Flex. With a deep expertise in live linear TV, on-demand content, and free ad-supported television (FAST) channels, Tom is at the forefront of innovative content strategies that cater to the evolving preferences of viewers. His leadership in daily editorial operations ensures that Comcast's news offerings remain timely, relevant, and engaging, effectively harnessing the power of OTT apps and online news content.
Tom's strategic vision is evident in key projects that leverage cutting-edge technology and data analytics to enhance viewer engagement. By focusing on web metrics and audience insights, he curates compelling news segments that resonate with a broad demographic, ensuring that Comcast remains a trusted source for breaking news and in-depth reporting. His proficiency in headline writing and content curation not only elevates the quality of news programming but also drives viewer retention in an increasingly competitive landscape.
In an era where the consumption of news is rapidly changing, Tom's expertise in editing and storytelling is instrumental in delivering high-quality content that meets the demands of today's audiences. His commitment to excellence in news programming positions Comcast as a leader in the media industry, fostering a deeper connection between viewers and the news that matters most. Through his innovative approach and dedication to quality, Tom Mallon continues to redefine the standards of news programming in the digital age.
