Tom Krestel is a dynamic Key Account Manager at Advantage Solutions, where he leverages his extensive expertise in Sales, Marketing, and Technology within the Food and Consumer Packaged Goods (CPG) industry. With a diverse background that spans analytics, design, and photography, Tom brings a unique...
Tom Krestel is a dynamic Key Account Manager at Advantage Solutions, where he leverages his extensive expertise in Sales, Marketing, and Technology within the Food and Consumer Packaged Goods (CPG) industry. With a diverse background that spans analytics, design, and photography, Tom brings a unique perspective to his role, enabling him to craft compelling narratives that resonate with both vendors and customers. His passion for nature, art, music, cooking, and travel enriches his approach to brand management, allowing him to connect authentically with stakeholders.
In his current position, Tom represents a broad spectrum of Grocery and General Merchandise Health and Beauty Care (GMHBC) vendors, focusing on driving brand growth at UNFI/SuperValu wholesale and downstream customer groups. He excels in managing key projects such as New Item Presentations and Filling Distribution Voids, ensuring that brands are not only visible but also strategically positioned in the marketplace. His expertise in Nationwide Wholesale Promotion Planning and Localized Customer Group Promotional Planning allows him to tailor strategies that meet the specific needs of diverse customer segments.
Tom's collaborative approach is evident in his partnerships with vendor sales managers, where he effectively executes priorities that align with overarching business goals. His proficiency in tools like AC Nielsen for customer insights and space management further enhances his ability to analyze market trends and consumer behavior, driving informed decision-making. With strong communication skills and a commitment to training, Tom is dedicated to fostering relationships that promote mutual success in the competitive landscape of grocery retail.
