As the Director of Resort Sales and Marketing at The Christie Lodge, Tom Butz brings over two decades of extensive experience in the hospitality industry, with a specialized focus on mountain resort destinations. His role is pivotal in shaping the marketing and public relations strategies...
As the Director of Resort Sales and Marketing at The Christie Lodge, Tom Butz brings over two decades of extensive experience in the hospitality industry, with a specialized focus on mountain resort destinations. His role is pivotal in shaping the marketing and public relations strategies for the rental division of this prominent 280-unit timeshare property nestled in the scenic Vail Valley. Tom's expertise in revenue management and online marketing allows him to effectively steer the marketing budget for rental operations, ensuring that The Christie Lodge remains competitive in a dynamic marketplace.
Tom leads a dedicated team of six professionals, fostering a collaborative environment that emphasizes exceptional customer service and innovative marketing strategies. By spearheading a customer service committee composed of six managers, he ensures that guest satisfaction remains at the forefront of the resort's operations. His proficiency in reputation management and group/leisure sales has been instrumental in enhancing the lodge's visibility and appeal to a diverse clientele, from families seeking adventure to couples looking for a romantic getaway.
In addition to his hands-on management of marketing initiatives, Tom is adept at leveraging data-driven insights to optimize revenue streams and enhance the overall guest experience. His commitment to excellence in hospitality and event management positions The Christie Lodge as a premier destination in the Vail Valley, attracting visitors year-round and solidifying its reputation as a leader in the resort industry. With a keen understanding of tourism trends and a passion for creating memorable experiences, Tom Butz continues to elevate The Christie Lodge's standing in the competitive landscape of mountain resorts.
