Todd Steen serves as the Executive Director of Business Development at Jackson Motorsports Group (JMG), where he leverages over 20 years of extensive experience in marketing to drive strategic initiatives that enhance brand visibility and foster customer loyalty. At JMG, Todd is instrumental in activating...
Todd Steen serves as the Executive Director of Business Development at Jackson Motorsports Group (JMG), where he leverages over 20 years of extensive experience in marketing to drive strategic initiatives that enhance brand visibility and foster customer loyalty. At JMG, Todd is instrumental in activating and leveraging sponsorships, ensuring that partnerships translate into tangible results for both clients and the organization. His keen understanding of the racing and sports marketing landscape allows him to identify unique opportunities that not only increase sales but also build lasting brand awareness.
One of Todd’s key projects involves developing innovative strategies that connect brands with their target audiences through immersive experiences and compelling narratives. By focusing on the "why" behind JMG’s approach, he educates clients on the importance of aligning their business objectives with effective marketing solutions, ultimately addressing their Brand Awareness Priorities (B.A.P.s). This holistic perspective empowers companies to create meaningful customer advocacy and drive engagement in a competitive marketplace.
Todd’s expertise in sponsorship management and strategic partnerships is complemented by his ability to communicate complex vehicle dynamics in a way that resonates with consumers. His skill set encompasses brand development, product marketing, and sales, making him a versatile leader capable of navigating the intricacies of the motorsports industry. As he continues to forge new paths for JMG, Todd remains committed to delivering exceptional value to clients, ensuring that their marketing investments yield measurable success. Interested in learning more about how Todd can help elevate your brand? Reach out to discover the potential of your B.A.P.s.
