Todd Singer serves as the Sales Director for the West Coast at Open Farm Pet, where he leverages over 15 years of experience in regional sales management to drive growth and foster strategic partnerships within the fast-moving consumer goods (FMCG) sector. In his current role,...
Todd Singer serves as the Sales Director for the West Coast at Open Farm Pet, where he leverages over 15 years of experience in regional sales management to drive growth and foster strategic partnerships within the fast-moving consumer goods (FMCG) sector. In his current role, Todd is responsible for developing and implementing comprehensive sales strategies that align with the company’s revenue targets, specifically tailored for the dynamic West Coast market. His expertise in national account management and customer negotiations has been instrumental in securing key partnerships and expanding Open Farm Pet's footprint in a highly competitive landscape.
Todd's analytical approach enables him to create precise annual sales budgets and forecasts, ensuring that the sales team remains aligned with the company's financial objectives. He adeptly monitors and manages the sales budget, including travel and expense (T&E) and trade spend budgets, to optimize resource allocation and maximize profitability. His commitment to coaching and mentoring his team fosters a culture of continuous improvement, empowering team members to excel in customer service and business planning.
Currently, Todd is leading several key projects aimed at enhancing customer presentations and business reviews, which are critical for maintaining strong relationships with retailers and distributors. His persuasive communication skills and strategic planning capabilities allow him to identify and capitalize on profitable business opportunities, ensuring that Open Farm Pet not only meets but exceeds its sales goals. With a proven track record of achievement at all levels, Todd Singer is a vital asset to Open Farm Pet, driving innovation and success in the pet food industry.
