Todd Merry serves as the Chief Marketing Officer at Delaware North Companies, where he plays a pivotal role in shaping the marketing landscape of this diverse travel and hospitality organization. With an impressive background in global branding and marketing, Todd leads a multifaceted marketing function...
Todd Merry serves as the Chief Marketing Officer at Delaware North Companies, where he plays a pivotal role in shaping the marketing landscape of this diverse travel and hospitality organization. With an impressive background in global branding and marketing, Todd leads a multifaceted marketing function that encompasses a wide array of sectors, including concessions at Major League sporting venues, national parks, resorts, and gaming. His strategic oversight extends to a substantial budget of over $100 million across North America, the UK, and Australia, highlighting his expertise in managing complex marketing initiatives on an international scale.
Under Todd's leadership, Delaware North has successfully executed key projects that leverage integrated marketing strategies to enhance brand recognition and drive revenue growth. His hands-on approach combines analytical rigor with creative vision, allowing him to develop high-impact branding initiatives that resonate with diverse customer segments. By utilizing market research and customer insights, Todd has been instrumental in crafting targeted campaigns that not only penetrate new markets but also foster long-term relationships with clients and consumers alike.
Todd's proficiency in digital marketing, relationship marketing, and multi-channel marketing has enabled Delaware North to stay ahead in a competitive landscape. His ability to bridge the gap between sales, operations, and marketing ensures that all corporate marketing functions align seamlessly with business objectives. As a catalyst for innovation, Todd continues to push the boundaries of traditional marketing, embracing emerging trends in social media and email marketing to enhance customer engagement and drive positive ROI. His commitment to excellence and strategic vision positions Delaware North as a leader in the travel and hospitality industry.
