Toby Pawlaczyk currently serves as the Vice President of Digital Marketing & eCommerce at Tire Discounters, Inc., where he leverages over 30 years of extensive experience in the automotive industry to drive transformative digital initiatives. In this pivotal role, Toby is at the forefront of...
Toby Pawlaczyk currently serves as the Vice President of Digital Marketing & eCommerce at Tire Discounters, Inc., where he leverages over 30 years of extensive experience in the automotive industry to drive transformative digital initiatives. In this pivotal role, Toby is at the forefront of developing and executing comprehensive digital marketing strategies that enhance brand visibility and customer engagement across multiple platforms. His expertise in full-funnel e-commerce and product management allows him to lead high-performance teams that are dedicated to optimizing customer acquisition and maximizing online revenue streams.
One of Toby's key projects involves the implementation of innovative e-commerce technologies that streamline the customer journey, from initial awareness to final purchase. By utilizing data-driven insights and advanced marketing strategies, he has successfully elevated Tire Discounters' online presence, resulting in significant revenue growth and improved customer retention rates. His passion for digital marketing is complemented by a strong background in global purchasing and product lifecycle management, enabling him to effectively manage private labeled brands and ensure that they meet the evolving needs of consumers.
Toby's leadership style fosters collaboration and creativity, empowering his teams to explore new marketing avenues, such as email marketing campaigns and targeted digital advertising. His commitment to excellence and continuous improvement not only drives results but also cultivates a culture of innovation within the organization. As a forward-thinking executive, Toby Pawlaczyk is dedicated to harnessing the power of digital marketing to propel Tire Discounters, Inc. into the future of the automotive retail landscape.
