Toby Moore serves as the Founding Partner and Managing Director at Pilgrim Marketing, where he leverages his extensive experience in the fast-moving consumer goods (FMCG) sector to drive innovative marketing strategies that resonate with consumers. With a keen focus on disrupting the ice cream category...
Toby Moore serves as the Founding Partner and Managing Director at Pilgrim Marketing, where he leverages his extensive experience in the fast-moving consumer goods (FMCG) sector to drive innovative marketing strategies that resonate with consumers. With a keen focus on disrupting the ice cream category through the Smugglers brand, Toby is committed to delivering "all the flavour with a little bit of better." His passion for brand development and integrated marketing is evident in the way he approaches each project, ensuring that every campaign is not only creative but also grounded in solid business principles.
At Pilgrim Marketing, Toby leads a talented team of ex-client and agency professionals who bring a wealth of knowledge in research, insight, and marketing communications. This unique blend of expertise allows the agency to tackle clients' challenges with a fresh perspective, activating brands from strategy to store in a way that captivates and engages consumers. Toby's proficiency in digital media and retail marketing further enhances his ability to create integrated campaigns that drive new business development and elevate brand visibility.
Key projects under Toby's leadership include innovative campaigns for Smugglers, where he has successfully positioned the brand as a leader in the ice cream market by highlighting its unique value proposition. His strategic vision and hands-on approach ensure that Pilgrim Marketing not only meets but exceeds client expectations, making him a pivotal figure in the agency's mission to bring brands to life in more potent and memorable ways.
