Tiphaine Coquerelle is a dynamic Senior Marketing Manager at Newell Brands, where she expertly oversees the HOME portfolio, which includes well-known brands such as Mapa, Spontex, Sistema, Foodsaver, and Yankee Candle. With a Master of Science in Marketing Management from EDHEC Business School, Tiphaine brings...
Tiphaine Coquerelle is a dynamic Senior Marketing Manager at Newell Brands, where she expertly oversees the HOME portfolio, which includes well-known brands such as Mapa, Spontex, Sistema, Foodsaver, and Yankee Candle. With a Master of Science in Marketing Management from EDHEC Business School, Tiphaine brings a robust blend of strategic insight and hands-on experience to her role. She leads a talented team of eight professionals, driving brand strategies and product portfolio management that align with market trends and consumer needs.
In her current position, Tiphaine is responsible for defining comprehensive brand strategies and activation plans that encompass various media channels, including television, digital platforms, and influencer marketing. Her expertise in social media marketing and brand management allows her to create impactful campaigns that resonate with target audiences while optimizing the overall P&L. Tiphaine's proficiency in budget construction and financial oversight ensures that marketing initiatives are not only creative but also financially viable.
Key projects under her leadership have involved innovative product launches and strategic in-store marketing initiatives that enhance brand visibility and consumer engagement. Tiphaine's adeptness with tools like AC Nielsen and Salesforce further enables her to analyze market data effectively, driving informed decision-making. Her commitment to leadership and team management fosters a collaborative environment that encourages creativity and growth. As she continues to shape the future of the HOME portfolio at Newell Brands, Tiphaine remains dedicated to leveraging her skills in marketing management and brand strategy to deliver exceptional results.
