Dr. Tina White Potter is a distinguished Adjunct Professor at the University of Phoenix, where she brings over 25 years of extensive experience in strategic marketing and business development to her teaching. In her current role, she teaches both undergraduate and graduate courses in Marketing,...
Dr. Tina White Potter is a distinguished Adjunct Professor at the University of Phoenix, where she brings over 25 years of extensive experience in strategic marketing and business development to her teaching. In her current role, she teaches both undergraduate and graduate courses in Marketing, focusing on foundational principles as well as advanced strategies that drive successful marketing initiatives. As the Lead Faculty Area Chair for online instructors in Marketing, Dr. Potter plays a pivotal role in shaping the curriculum and ensuring that it aligns with industry standards and best practices. Her leadership not only enhances the educational experience for students but also fosters a collaborative environment among faculty members.
Dr. Potter's expertise in customer insights and competitive assessments is particularly valuable in her teaching, as she emphasizes the importance of data-driven decision-making in marketing strategy development. Her hands-on experience in promotional planning, CRM, and marketing operations allows her to provide real-world examples that resonate with students, bridging the gap between theory and practice. Key projects she has spearheaded include the development of innovative marketing strategies for various organizations, where she applied her skills in strategic planning, process improvement, and team leadership to drive measurable results.
In addition to her academic responsibilities, Dr. Potter remains active as a Senior Consultant and Strategist, where she leverages her deep understanding of market dynamics to advise businesses on enhancing their marketing effectiveness. Her commitment to continuous improvement and entrepreneurship not only enriches her professional insights but also inspires her students to think critically and creatively about their future careers in marketing. Through her multifaceted role at the University of Phoenix, Dr. Potter is dedicated to cultivating the next generation of marketing professionals equipped with the skills and knowledge to thrive in a competitive landscape.
