Tim Wade is a visionary leader and co-founder of CX Lab, where he harnesses the power of behavioral science to drive transformative growth for organizations through enhanced customer and employee experiences. With a robust background in digital marketing and consulting, Tim has cultivated a unique...
Tim Wade is a visionary leader and co-founder of CX Lab, where he harnesses the power of behavioral science to drive transformative growth for organizations through enhanced customer and employee experiences. With a robust background in digital marketing and consulting, Tim has cultivated a unique expertise in understanding the subconscious drivers behind customer behavior. This insight is pivotal, as research indicates that up to 95% of customer decisions occur unconsciously. At CX Lab, Tim spearheads innovative projects that leverage cutting-edge methodologies to decode these unconscious processes, enabling businesses to tailor their strategies for maximum impact.
Under Tim's leadership, CX Lab has developed a suite of tools and frameworks that empower organizations to move beyond traditional feedback mechanisms. By integrating biometric and behavioral data, the lab provides clients with a comprehensive understanding of their customers' emotional and psychological states. This approach not only enhances customer relations but also informs more effective digital strategies, ultimately leading to improved P&L management and sustainable growth.
Tim's commitment to advancing the field of customer experience is further exemplified by his work with BIOStress, where he focuses on objectively measuring and managing workplace stress. This dual expertise in both customer experience and employee well-being positions Tim as a thought leader in the industry, advocating for a holistic approach to organizational health. As CX Lab continues to pioneer new frontiers in behavioral science, Tim remains dedicated to helping businesses unlock their full potential through insightful, data-driven strategies.
