Tim McEntaggart is a seasoned leader with a proven track record of driving brand excellence and strategic insights at the highest levels of corporate leadership. As the Senior Director of Brand & Creative Insights at PepsiCo, Tim plays a pivotal role in shaping the narrative...
Tim McEntaggart is a seasoned leader with a proven track record of driving brand excellence and strategic insights at the highest levels of corporate leadership. As the Senior Director of Brand & Creative Insights at PepsiCo, Tim plays a pivotal role in shaping the narrative of one of the world’s largest food and beverage companies, which boasts over $86 billion in revenue and a media spend exceeding $900 million. His expertise lies in harnessing integrated human and cultural data to craft compelling brand strategies that resonate with consumers across diverse markets.
Since rejoining PepsiCo in 2020, Tim has spearheaded key projects that focus on enhancing brand equity and optimizing creative advertising initiatives on a global scale. His leadership has been instrumental in fostering a data-driven culture within the organization, enabling teams to leverage consumer behavior insights and market trends to create iconic brand campaigns. By aligning strategic planning with advertising research, Tim ensures that PepsiCo’s brands not only capture attention but also build lasting connections with consumers.
Prior to his current role, Tim served as the Regional Head of Strategy & Insights for Danone Dairies and Waters, where he honed his skills in fast-moving consumer goods (FMCG) and developed a keen understanding of the dynamics within the financial sector, telecommunications, and airlines. His multifaceted expertise allows him to navigate complex market landscapes and drive innovative solutions that enhance brand performance. With a commitment to excellence and a passion for consumer insights, Tim McEntaggart continues to lead PepsiCo towards a future of impactful branding and creative storytelling.
