Tim Lukens is a seasoned entrepreneur and visionary leader with a robust background in marketing and loyalty programs. As the Founder and CEO of True North Loyalty, he has leveraged his extensive experience to create a subscription marketing business that not only delivers high-value products...
Tim Lukens is a seasoned entrepreneur and visionary leader with a robust background in marketing and loyalty programs. As the Founder and CEO of True North Loyalty, he has leveraged his extensive experience to create a subscription marketing business that not only delivers high-value products to consumers but also generates significant incremental revenue for its distribution partners. Under Tim's leadership, True North has become a pivotal player in the digital marketing landscape, focusing on strategic partnerships and customer acquisition strategies that drive measurable results.
Prior to founding True North, Tim honed his skills over a decade at the Affinion Group, a $1.4 billion global marketing and loyalty firm. His tenure there equipped him with a deep understanding of analytics, online advertising, and customer retention strategies, which he has seamlessly integrated into his current endeavors. One of his notable achievements was the successful acquisition and turnaround of Prospectiv Direct, a struggling digital lead-generation company, which laid the groundwork for his entrepreneurial journey.
In 2022, Tim guided True North through a successful exit to Fluent Inc., showcasing his expertise in business development and competitive analysis. His ability to identify opportunities and connect assets has been instrumental in driving growth for both his organization and its partners. With a passion for innovation and a keen eye for market trends, Tim continues to explore new avenues for expansion, ensuring that True North remains at the forefront of the subscription marketing industry. His commitment to excellence and strategic vision positions him as a thought leader in the field, inspiring others to harness the power of loyalty and customer engagement.
