As President of Lazor/Yost Marketing & Design, Inc., Tim Lazor is at the forefront of driving innovative marketing strategies that empower CEOs and executives to achieve their sales and growth objectives. With a robust background in media management, advertising, and creative development, Tim has honed...
As President of Lazor/Yost Marketing & Design, Inc., Tim Lazor is at the forefront of driving innovative marketing strategies that empower CEOs and executives to achieve their sales and growth objectives. With a robust background in media management, advertising, and creative development, Tim has honed his expertise in generating NEW DEMAND across diverse business categories. His unique approach is rooted in the belief that every business, regardless of its competitive landscape, can uncover new value and meaningful differentiation.
Tim co-founded Lazor/Yost with a vision to revolutionize how companies approach their marketing efforts. He developed a proprietary process known as the “Go Deep To Differentiate” discovery session, which engages senior management in a collaborative exploration of their brand’s unique strengths and market opportunities. This process not only fosters a deeper understanding of the business but also aligns the marketing strategy with the overarching goals of the organization.
Under Tim's leadership, the firm has successfully executed numerous key projects that showcase their ability to create cost-effective marketing communication plans and impactful advertising campaigns. His skills in business strategy, product development, and direct marketing enable him to craft tailored solutions that resonate with target audiences and drive measurable results. Additionally, Tim’s proficiency in social media and retail strategies ensures that clients remain competitive in an ever-evolving marketplace.
Through his commitment to value-based marketing and a client-centric approach, Tim Lazor continues to position Lazor/Yost as a leader in the marketing industry, helping businesses not only meet but exceed their growth aspirations.
