Tias Schuster serves as the Area Senior Vice President of Programming at iHeartMedia, where he brings over two decades of experience in the broadcast industry to the forefront of media innovation. In his current role, Tias oversees 19 dynamic media brands across the Syracuse, Rochester,...
Tias Schuster serves as the Area Senior Vice President of Programming at iHeartMedia, where he brings over two decades of experience in the broadcast industry to the forefront of media innovation. In his current role, Tias oversees 19 dynamic media brands across the Syracuse, Rochester, and Binghamton, NY markets, where he leverages his expertise in digital marketing and radio programming to drive audience engagement and brand loyalty. His high-energy and positive approach to leadership fosters a collaborative environment that encourages creativity and transparency, essential for nurturing talent and orchestrating success stories across multiple platforms.
Tias is particularly adept at integrating digital content strategies with traditional broadcasting, ensuring that iHeartMedia remains at the cutting edge of the evolving media landscape. He spearheads key projects that utilize social media and digital marketing to enhance brand visibility and connect with diverse audiences. By forging strategic partnerships with local officials, clients, and social media influencers, Tias amplifies the reach of iHeartMedia’s brands, creating a robust network that resonates with listeners and advertisers alike.
His proficiency in tools such as Adobe Audition and Photoshop, combined with his skills in music scheduling and mobile applications, allows him to craft compelling content that captivates audiences. As the digital content and promotions lead for the region, Tias is committed to delivering innovative programming that not only entertains but also informs and inspires, solidifying iHeartMedia’s position as a leader in the broadcast industry. With a passion for coaching and a dedication to honesty, Tias continues to shape the future of media in his markets, making a lasting impact on the industry.
