Thrupthi Reddy serves as the Head of Content Strategy at Ontra, where she leverages her extensive 18+ years of marketing experience to drive impactful B2B and B2B2C content initiatives. In her current role, Thrupthi is at the forefront of redefining how private equity firms, investment...
Thrupthi Reddy serves as the Head of Content Strategy at Ontra, where she leverages her extensive 18+ years of marketing experience to drive impactful B2B and B2B2C content initiatives. In her current role, Thrupthi is at the forefront of redefining how private equity firms, investment banks, and VCs approach contract automation and intelligence. By crafting high-value content experiences, she accelerates growth for Ontra’s clients, including industry giants like Blackstone, KKR, and Battery Ventures, while also mitigating risk and reducing legal spend.
Thrupthi's expertise lies in producing compelling storytelling that resonates with target audiences, ensuring that each digital campaign—from ideation to execution—delivers measurable results. Her strategic vision is particularly evident in her focus on acquisition, retention, and upsell strategies, which are critical in the competitive landscape of fundraising and dealmaking. At Ontra, she is currently spearheading key projects that integrate AI-powered solutions into the legal operating system, enhancing the efficiency and effectiveness of contract management.
With a strong foundation in marketing communications, analytics, and public relations, Thrupthi is adept at utilizing new media and digital channels to amplify Ontra’s message. Her passion for technology, especially AI, drives her to explore innovative ways to transform content strategy, ensuring that Ontra remains at the cutting edge of the legal tech industry. Through her leadership, Ontra not only enhances its brand presence but also empowers its clients with the insights and tools they need to succeed in a rapidly evolving market.
