As the Founder and CEO of vm-people GmbH, Thomas Zorbach stands at the forefront of immersive branding, leveraging his extensive experience in traditional advertising and direct marketing to redefine how brands engage with their audiences. Under his leadership, vm-people has emerged as a boutique agency...
As the Founder and CEO of vm-people GmbH, Thomas Zorbach stands at the forefront of immersive branding, leveraging his extensive experience in traditional advertising and direct marketing to redefine how brands engage with their audiences. Under his leadership, vm-people has emerged as a boutique agency specializing in participatory brand experiences that not only captivate but also transform consumer attitudes and behaviors. This innovative approach has enabled numerous companies to achieve new levels of growth by turning passive customers into passionate advocates.
Thomas's expertise encompasses a wide array of skills, including viral marketing, digital marketing, and social media strategy, making him a sought-after thought leader in the realm of immersive marketing. He is particularly adept at crafting compelling narratives through transmedia storytelling, allowing brands to weave their messages across multiple platforms and touchpoints. His keen understanding of immersive environments enables him to create experiences that resonate deeply with audiences, fostering emotional connections that drive loyalty.
In addition to his creative prowess, Thomas is well-versed in crisis management, adeptly navigating the complexities of shitstorms and leveraging influencer marketing to bolster brand reputation. His commitment to helping organizations find and articulate their unique stories has positioned vm-people as a key player in the industry, consistently pushing the boundaries of what immersive branding can achieve. As he continues to explore new trends and technologies, Thomas remains dedicated to empowering brands to tell better stories, ensuring they not only capture attention but also inspire action.
