As the Chief Executive Officer of Calif Records, Thomas Mahondo stands at the forefront of a transformative era in the African music industry. With a deep-rooted passion for empowering African music and content, Thomas has positioned Calif Records as a pivotal player in the global...
As the Chief Executive Officer of Calif Records, Thomas Mahondo stands at the forefront of a transformative era in the African music industry. With a deep-rooted passion for empowering African music and content, Thomas has positioned Calif Records as a pivotal player in the global music landscape. Under his leadership, the label has not only celebrated the rich heritage of Genge, a genre that has earned Grammy recognition, but has also nurtured a diverse roster of artists who are making waves both locally and internationally.
Thomas’s expertise in digital marketing and social media strategies has been instrumental in forging direct partnerships with major platforms such as YouTube, TikTok, Facebook, Instagram, Spotify, and Apple Music. These collaborations have unlocked new revenue streams and expanded the reach of African music to global audiences. His commitment to talent management and entrepreneurship has led to innovative projects that elevate homegrown artists, providing them with the tools and resources necessary to thrive in a competitive industry.
Key projects under his stewardship include the launch of Ngomma, a music DSP and content-creation startup that serves as a bridge connecting African artists to worldwide audiences. Through this initiative, Thomas is dedicated to creating sustainable pathways for artists to monetize their work and engage with fans across various digital platforms. His leadership style emphasizes team collaboration and training, fostering an environment where creativity flourishes and new ideas are embraced. With a vision that intertwines music and cultural empowerment, Thomas Mahondo is not just shaping the future of Calif Records; he is redefining the narrative of African music on the global stage.
