As the Senior Sales Strategy & Operations Lead at Meta in London, Thomas Lim plays a pivotal role in shaping the future of digital advertising across the EMEA and Nordics regions. With a keen focus on driving sales growth, Thomas collaborates closely with sales leadership...
As the Senior Sales Strategy & Operations Lead at Meta in London, Thomas Lim plays a pivotal role in shaping the future of digital advertising across the EMEA and Nordics regions. With a keen focus on driving sales growth, Thomas collaborates closely with sales leadership and cross-functional partners to implement strategic initiatives that align with the company's overarching goals. His expertise lies in business strategy and financial modeling, enabling him to provide insightful analysis and recommendations that empower teams to make data-driven decisions.
Currently, Thomas is a key partner to the Nordics Leadership team, where he spearheads business planning and review efforts. His leadership in managing the cadence of business operations ensures that strategic objectives are met efficiently and effectively. Notably, Thomas leads the charge on Reels and Brand priority initiatives in EMEA, working diligently to drive Reels adoption and accelerate brand investments across Meta’s suite of applications. This involves not only understanding market dynamics but also leveraging his skills in economics and market research to identify growth opportunities and optimize resource allocation.
Prior to joining Meta, Thomas honed his strategic acumen in investment banking, where he developed a strong foundation in financial analysis and strategic planning. His diverse background in teamwork and social entrepreneurship further enriches his approach to leadership, fostering a collaborative environment that encourages innovation and creativity. With a North Star focused on delivering impactful results, Thomas Lim continues to be a driving force in transforming how brands connect with consumers in an increasingly digital landscape.
