As the Director of Marketing at Boehringer Laboratories, LLC, Thomas Harrison is at the forefront of driving innovative marketing strategies within the medical device and pharmaceutical sectors. With over 50 years of expertise in respiratory therapy, suction controls, and minimally invasive surgery, Boehringer Laboratories is...
As the Director of Marketing at Boehringer Laboratories, LLC, Thomas Harrison is at the forefront of driving innovative marketing strategies within the medical device and pharmaceutical sectors. With over 50 years of expertise in respiratory therapy, suction controls, and minimally invasive surgery, Boehringer Laboratories is a leader in delivering engineered solutions that enhance patient care. In his role, Thomas is not only responsible for building and leading a high-performing marketing department but also for crafting comprehensive brand strategies that resonate with healthcare professionals and patients alike.
Thomas’s extensive experience in global marketing strategies and product launches has been pivotal in revitalizing underperforming teams and transforming challenges into opportunities for growth. He excels in market research, allowing him to identify emerging trends and customer needs, which informs the development of targeted marketing plans. His collaborative approach to partnerships with sales teams ensures alignment and maximizes the impact of marketing initiatives on the organization’s bottom line.
Key projects under his leadership include the launch of innovative respiratory devices that have significantly improved patient outcomes, as well as strategic pricing models that enhance market competitiveness. With a strong focus on segmentation and strategic planning, Thomas leverages his skills in product marketing and new business development to position Boehringer Laboratories as a trusted partner in the healthcare industry. His commitment to excellence and passion for advancing medical technology continue to drive the company’s success in a rapidly evolving market.
